MEET Clare
Hi! I'm Clare Palmer, a Toronto-based jack-of-all-trades creative specializing in digital marketing, content strategy, and production, with a background spanning national broadcast, digital media, and live events.
With a university degree in media and a minor in marketing, I've built a career that moves between these worlds. With over 8 years of experience in media, marketing, and broadcasting, I've produced content for CBC's Olympic coverage, built social strategies for Bell Media national shows, and helped brands show up in ways that actually resonate. I work in the space where broadcast-quality thinking meets digital-native execution, and I know how to move fluidly between the two.
Having travelled to 17+ countries, I also partner with hotels, boutique stays, and Airbnb hosts to create content that goes beyond beautiful visuals. I understand what makes a traveller stop scrolling and start booking. On the live production side, as co-founder of Magique Events Co., with hands-on experience across large-scale music festivals and Cirque du Soleil productions, I produce and shoot events with ticket sales and bookings in mind, not just aesthetics.
Whether you're a brand, a host, or an event organizer, I'd love to help tell your story. Let's create something together!
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Collaborations
01 — UGC + Content Production
Coverage built for performance — brand activations, stays, festivals, and large-scale productions shot with engagement, bookings, and sales in mind.
Every piece of content is tailored to your brand — from custom hooks and captions to script-following formats, so the final product fits your voice and your goals right out of the box. Available in a range of content formats including short-form video, talking head, voiceover, b-roll, and product stills/photography.
Custom packages available based on your brand's needs and deliverables. Contact for pricing.
Click below to see more on each niche.
Events and Live Production
Hospitality & Travel (Video)
Hospitality & Travel (Photography)
Beauty, Fashion & Lifestyle
Educational
02– Creative Strategy
Customized social media marketing strategy, brand positioning, and content consulting for clients who need more than content — they need a plan that actually converts.
Social strategy package includes a full account audit, a tailored strategy document, and defined content pillars so you always know what to post, why, and who it's for.
1:1 consultation is a focused 60-minute session for brands or creators who want expert eyes on their current approach — whether that's refining your content mix, clarifying your positioning, or figuring out what's not working and why.
Case Study #1: The Social,
CTV (Bell Media)
Social Media Management · Content Creation · Content Strategy
The Brief: The Social is a nationally broadcast daily talk show on CTV, one of Canada's largest television networks. As their Social Media Specialist, I managed their full digital presence across Instagram, TikTok, YouTube, and Facebook — growing their audience and driving viewership back to the live show.
Main Strategy: Repurposing long-form broadcast content into bite-sized, platform-native clips, leaning into personality-driven storytelling and viral moments from the daily live show — including reels, brand collabs, behind-the-scenes, and trending content.
Content Performance:
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Engagement Rate: 3.3%
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Total Reach/Impressions: Average 300k
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Grew following to 306k
Case Study #2: The Good Stuff with Mary Berg,
CTV (Bell Media)
Social Media Management · Content Creation · Content Strategy
The Brief: The Good Stuff with Mary Berg is a national broadcast talk, lifestyle and cooking show on CTV. As their Social and Digital Producer, I managed their digital presence across Instagram, TikTok, YouTube, and Facebook — growing their community and driving traffic to the live show, website and branded campaigns.
Main Strategy: Transforming long-form broadcast content into short-form clips, with an emphasis on food, recipe, and lifestyle storytelling. Content included original shoots and interviews with celebrity guests, brand partnerships, behind-the-scenes, and trending formats.
Content Performance:
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Engagement rate: 2.4%
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Grew following to 83k
Case Study #3: Pomalo Project, Costa Rica
Social Media Management · Content Creation · Content Strategy
The Brief: Pomalo is a residential lot development nestled in the natural landscapes of Costa Rica. As their Marketing Director and Social Media Manager, I was brought on to visually bring the development to life — capturing the land, lifestyle, and community vision to drive lot inquiries and support the sales process across social media and presentations.
Main Strategy: Content is crafted with a warm, community-driven tone to build trust and connect emotionally with potential buyers across Instagram, TikTok, Facebook, and sales presentations. Utilizes drone aerials, property walkthroughs, lifestyle reels, and educational content documenting the development process.
Content Performance:
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Engagement Rate: 31%
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Growth: 0-4k followers + thousands of monthly views/visits
Case Study #4: Magique Community Events
Content Strategy · Live Event Documentation · Social Media Management
The Brief: Magique is a Toronto-based events company hosting live music events for 300+ attendees and an annual camping music festival. As their Social Media Manager and content lead, I built their digital presence from the ground up — managing a team to drive event awareness and turn online audiences into ticket buyers.
Main Strategy: High-energy, community-driven content capturing the raw and immersive atmosphere of Toronto's underground and up-and-coming music scene. Content mix included live event coverage, promotional reels, behind-the-scenes, brand partnerships, and trending formats — all designed to build anticipation, drive ticket sales, and grow a loyal festival community from scratch.
Content Performance:
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Engagement Rate: 10%
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Total Reach/Impressions: Average 20k
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Growth: 0-4k followers
Production Credits
Broadcast, digital, and live production work across major Canadian media.
CBC Sports
Associate Producer — Olympic Coverage
Paris 2024 / Milano Cortina 2026
Bell Media — The Social
Social Media Specialist
2024–2026
Bell Media — The Good Stuff with Mary Berg
Social and Digital Producer
2024–2025
CBC - Dragons' Den
Program Assistant
2024
Cirque du Soleil - Corteo World Tour
Production Coordinator
2023
Magique Events Co.
Co-Founder, Marketing Director
Ongoing
Pretty content is everywhere. Content that performs is not.
My work sits at the intersection of storytelling and strategy. I’ve worked across television, digital, and live production, where content has to land fast and hold attention. With 8+ years of experience in content creation, I learned what actually works. Now I apply that same thinking to every project. Creating content that feels effortless to watch but is built with purpose behind every shot.
The goal is simple: Stop the scroll, keep the attention, and turn viewers into action.
Conversion
Where Creativity Meets
